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Looking Twice at Overpriced Homes

by Pastore Team

Looking Twice at Overpriced Homes

From Elizabeth Weintraub,

It's Not Always a Physical Defect that Drives Away Homebuyers

Common knowledge dictates that if a home doesn't sell, there must be something wrong with it. That's a true statement. In a market that is moving, there is something wrong with a home that doesn't sell. But contrary to popular belief, it's not always location or condition. The number one reason why an otherwise attractive home does not sell is price. Homes that are grossly overpriced often never sell at all. Why? Because home buyers don't make offers on them.

Why Don't Home Buyers Make Offers on Overpriced Listings?

  • They don't want to offend the seller. It goes against human nature to offer substantially less than asking price to a seller. It's insulting to the seller and embarrassing for the buyer.
  • Buyers erroneously believe that the seller knows the home is overpriced. They believe that if a seller would be willing to sell for less, the seller would simply lower her price.
  • Buyers also assume that the seller must have turned down low-ball offers from other buyers because surely someone, somewhere along the line, had offered a reasonable price to the seller. But many times, there are no offers at all.

How Do You Find an Overpriced Listing?

The easiest way is to ask your Realtor about the average days on market (DOM) for your area. Multiple listing systems are designed so it's fairly easy to compute the DOM. Then ask your Realtor to sort through the listings and give you a print-out of every home that has been on the market longer than the average DOM.

If your Realtor is a neighborhood specialist, it is likely she has toured these homes and has intimate knowledge of condition and layout of these homes. Ask her to share this information with you. You can also ask your Realtor which of the homes she thinks are overpriced as well. You will be amazed to learn that often agents don't tell listing agents whether their listings are overpriced because agents don't want to offend anyone either! But listing agents aren't infallible. Sometimes they make mistakes when estimating market value prices for a seller. Ultimately, however, remember that it is always the seller's responsibility to select the sales price.

Why Would a Seller Lower the Price?

A couple who bought the house you see pictured on this page at first wondered the same thing. That home sat on the market at an asking price of almost $950,000 for three months. In a hot market seller's market, it probably could have sold for about $800,000, but the market was softening and demand was decreasing. Moreover, the sellers had moved out of the area, leaving the home vacant. The listing agent was unaware that the home was overpriced. The sellers were motivated. Pointing out market conditions to the seller, this couple was able to negotiate a deal to buy the home for about $400,000 less than list price. Their contract was the only offer on the table while the sellers' clock was ticking.

To make the offer more attractive to the sellers, the buyers did not include the sale of their existing home as a contingency. They offered the seller a sizable earnest money deposit to show that they meant business. And they also showed the seller a list of homes that sold in the neighborhood at more reasonable prices.

Now, not every home that is overpriced will ultimately sell for less than market value. But many homes that are listed at unrealistic prices are owned by sellers who are motivated and who are willing to listen to reasons why they should sell at a reduced price to you. If you find out that a seller has turned down multiple offers for less money, it might mean that it's just a matter of timing. Eventually the light bulb will go on and a seller will say yes.

There are overpriced gems hiding among the inventory of homes for sale every day. Don't just pass them by. You could be passing up an opportunity to buy your dream home.

Interesting Side Note: After this transaction closed and the final sales price was published, an irate buyer who had previously seen this home called the listing agent. She was upset and complained, saying if she had known the seller was willing to go that low, she would have bought the house and offered $100,000 more. Well, why didn't she?

This About.com page has been optimized for print. To view this page in its original form, please visit: http://homebuying.about.com/od/homeshopping/a/Buyoverprice.htm

Emotional Selling

by Pastore Team

Emotional Selling

“Selling is about a transference of emotion, not a presentation of facts. People ultimately judge only one thing about you: how you make them feel”. Seth Godin makes these statements about emotional selling in his recent books entitled The Dip and Small Is The New Big.

 

Do people really buy emotionally and then justify with logic? Let me tell you about two recent sales and I’ll have you be the judge. Dottie S. had a home on 3 acres. She wanted to downsize and simplify her life. Her property was listed for $699,000 prior to the market softening. Within the first week she had three offers. One contract was for $690,000. The second offer was $675,000. And, the third offer was $655,000.

Which offer do you feel Dottie accepted?

 

If you selected the highest offer you are using your left logical brain. Dottie accepted the $655,000 offer and chose not to counter with a higher price. When this buyer viewed the property he asked the seller when she wanted to move. Dottie replied she was tight on funds, and wanted to stay in the property after the close and move at her leisure.

 

This buyer allowed the seller to remain in the property for two weeks after the close gratis. He also offered his moving truck and manpower to assist the seller to relocate to her newer property, which was less than one mile away. In return for his creative concessions he received a very accommodating price.

 

Annette & Fred recently purchased a house. He was a veteran. The house he selected had another offer come in the same weekend he wrote his contract. The other offer was a few thousand more and had fewer costs for the seller to pay. Do you feel the seller accepted Annette & Fred’s offer?

 

Their selling agent was the only agent that accompanied the listing agent to present the offer to the seller. He asked if either were veterans. Nobody at that table was a vet. The agent pointed out his client had just finished serving their county. He simply asked if the seller would allow his veteran to purchase their home. The seller wrote a minor counteroffer  which was accepted.

 

Emotional selling goes beyond features and benefits. It’s a very powerful tool in either a buyer or sellers market.

The Seller’s Most Valuable Tool…

by Pastore Team
 
The Seller’s Most Valuable Tool…

 
The buyer says the house has a cat smell…
One Seller refuses to correct the problem.
The selling Agent says the paint color is dark, or distracting…
One seller refuses to paint.
The Realtor’s tour feedback says the price is too high…
One seller wants to “shoot” the messenger.
The media says the market & prices are softening…
One seller refuses to read the reports.
The listing agent suggests lowering the price…
One seller refuses due to greed, ego, & stubbornness.
Don’t be that one seller who doesn’t Listen!

Sales Trends (MLS)

by Pastore Team

Sales Trends (MLS)

 

Greater Phoenix

 

Jan-Aug

# Of Homes Sold

% Change

2000

38,303

 

2001

43,662

 

2002

45,908

 

2003

52,248

 

2004

65,679

 

2005

73,230

 

2006

52,302

-44%

2007

40,800

Down From 8/05/8/07

 

 

Active Listings 8/28/2007

56,200 Homes

Months Of Inventory

13 Months

Contingent/Pending Listings

4,800 Homes

Aug 2006 Unit Sales

6,148 Homes

Aug 2007 Unit Sales (est.)

4,200 Homes

 

Be realistic with asking price (Tribune)

by Pastore Team
Be realistic with asking price

Misty Williams, Tribune

A couple of weeks ago, Chandler homeowners Gary and Debbie Meltzer decided to slash the asking price for their house by nearly $100,000.

The four-bedroom home had been for sale since March, they had received little interest and the housing market was still deteriorating. The couple knew they would have to gradually drop the price anyway — just like the rest of the sellers in their area.

So, with the even slower holiday season fast approaching, they decided to beat their competition to it.

“I feel like by spring break, our house may even be worth less,” Debbie Meltzer said.

Valley real estate agents say overpricing is a seller’s biggest threat to a successful deal.

When a property is overpriced and sits on the market for a long time, the message to potential buyers is that something’s wrong with it, said Mike Balzotti, vice president at The Equitable Real Estate Co. in Scottsdale. Eventually, sellers end up coming down more than if they had cut prices early on, Balzotti said.

So it’s better to slash prices now rather than later, he said.

“You don’t want to be chasing the market down,” he said.

Lowering the asking price is just one way Valley homeowners can gain a competitive edge in an already bloated market of about 55,000 homes for sale.

“The number one way to get exposure is online,” said Yalda Alawi, a real estate agent with West USA Realty in Chandler.

After getting little initial response on their home with another agent, the Meltzers switched to Alawi because of her Internet marketing experience. Now, their home has a Web page with detailed descriptions and more than 30 photos.

Roughly eight out of 10 buyers start their searches on the Web, Balzotti said. Video tours, blogs and information on neighborhood demographics have all risen in popularity, he added.

Web marketing is crucial, but a seller’s approach also needs to be well-rounded, Alawi said.

Open houses, real estate broker tours and word-of-mouth through family and friends are important ways to get a home noticed, she said. Some sellers also offer incentives like paying closing costs or throwing in televisions and furniture.

“In this market, you need every kind of exposure you can get,” she said.

Agents say that staging a home — which can include getting rid of clutter, repainting in a neutral pallet or laying down new carpet — is also essential.

“It has to look as close to perfect as you can make it,” said Gilbert real estate agent Bill Christie with RE/MAX 2000.

If a home is vacant, it may be worthwhile to hire a professional staging agency to bring in furniture and artwork, Christie said. It’s an expensive process but can really set a home apart from its competitors, he said.

It’s also important to pay special attention to bathrooms and kitchens, Christie said. Ceramic tile is preferred over vinyl. Buyers also like new countertops, cabinets and appliances.

“You just don’t want to give a potential buyer any reason to say ‘No’ to your house,” Christie said.

That includes making sure the outside also looks pristine, which may mean hiring a landscaper.

Offering an allowance so the buyer can do the touch-ups isn’t enough, Balzotti said.

“The buyers don’t have the imagination,” he said. “They just see a house that’s tired and needs work.”

And they will make an offer that’s lower than what it would cost to make the improvements, Balzotti said.

Real estate professionals also say that sellers need to have patience and be as accommodating as possible.

Some make it difficult to show their homes by asking people to reschedule, Alawi said. Agents and buyers will move on because they have 10 more homes to look at, she said.

“You have to make sure you’re putting your best foot forward every time,” she said.

For the Meltzers, it’s been a stressful process.

“You have kids, and you want to live. And it just feels like you’re constantly cleaning,” Debbie Meltzer said.

“It’s terrible. I can’t go one day without having my bed made if I’m in a hurry.” After the dramatic price cut, their asking price is now $388,000, compared with two nearby homes that are listed at $419,000 and $498,000. Still, they continue to wait for calls. The couple realizes that the market has been bad for many people, but it’s still been disheartening, Gary Meltzer said. “We didn’t expect it to be as difficult as it is,” he said.


Setting your price

• Abandon your point of view. Buyers don’t care how much you paid for the home, your family memories, the time and money you’ve invested in upgrades or how large of a down payment you need for the next house.

• Ask three real estate agents to do a comparative market analysis. This shows prices of comparable sold homes, houses currently on the market and those that were on the market but didn’t sell.

• Do your own market research. Go to open houses in your area and try to compare your home in terms of location, size, condition.

• Consider market conditions such as price trends and how long it takes a house to sell in your area. What are interest rates doing?

• Offer incentives, such as a lease option or down payment assistance.

Owners cope as houses linger on market

by Pastore Team

Owners cope as houses linger on market

Downsizing plans, retirement moves await sale of homes

Associated Press
Sept. 3, 2007 12:00 AM

NEW YORK - Some homeowners hamstrung by the slow market are seniors trying to downsize for retirement. Others are young couples trying to move up from their starter condominiums or growing families that need more space.

"A lot of people are finding it's taking longer to sell than they expected," said Stephen Piazza, vice president of Quicken Loans in Livonia, Mich.

A spike in defaults in mortgages made to people with poor credit has caused lenders to tighten their standards, making it harder for some would-be buyers to qualify for loans. At the same time, many potential buyers are hesitating, hoping that prices soften after the steep run-up in recent years.
The National Association of Realtors said earlier this week that sales of existing homes dropped for a fifth consecutive month in July and the number of unsold homes shot up to a record 4.59 million.

That doesn't mean there are no buyers, Piazza said. Still, an unexpected delay in selling a home - especially following boom housing years that saw multiple bids within hours of a house going on the market - can throw off an individual's plans.

Phillip Cook, a certified financial planner in Torrance, Calif., who has worked with Morse, said that anyone developing a financial plan has to consider that there are ups and downs to the economy, including the housing market.

"Real estate has its cycles, just like everything else," he said. "After the kind of run-up we've had ... people think it won't slow down, won't go down. But it does."

That means families need to be flexible and not lock themselves into situations where they must sell at a specific time, potentially incurring losses that undercut their ability to live comfortably in the long run.

"The question is, if we're in the down part of the cycle, can we wait to get a reasonable offer?" Cook said. "Maybe we have to hang in there for several years until the market recovers."

If someone budgets carefully, he said, that person has options, as in: "What's the minimum I can take and still make my (financial) plan work. ... Maybe I won't be as comfortable, but I can live with it."

For Eileen Griffin, who is 55 and divorced, selling her five-bedroom home in Cheshire, Conn., is key to getting on with her life, especially since her youngest daughter left home for college this fall.

"I want to downsize, to buy a tiny house somewhere in Connecticut," said Griffin, who is a special-education teacher. She's also purchasing a condominium in Myrtle Beach, S.C., which is where daughter Jennifer if going to college and where she hopes to retire in five years.

Her Connecticut home went on the market in April and got some lookers but no offers. She relisted it in mid-August and has worked with a professional to "stage" the home to make it more appealing to potential buyers.

"Despite all that, I'm just not getting calls to see the house," Griffin said. "And it's difficult for me - I'm living in a house that is staged for a potential buyer, so I can't leave anything out on the counters, the laundry basket has to be empty, things have to be in their place."

Griffin has thought about what she may have to do if she's stuck for a while with two mortgages, one on the Connecticut house and the other on the Myrtle Beach condo.

"Maybe I can rent the condo out to vacationers to help cover the mortgage, but still have it to use for parents weekend and other activities," she said.

But, she added: "Two mortgages over a long period of time would kill me. I'm hoping the big house sells."

Current State of Mortgage Financing... What's Going On?

by Pastore Team

Escrow express line

by Pastore Team

Escrow express line

 

Are your listings in the short escrow express line, or the long lines with all the other sellers?  In Phoenix there are over 56,000 active listings on the market. This does not include new homes & specs. In August 2007 there were about 4200 homes that sold. This means there is over a 13 month supply of houses for sale.

 

Each seller and listing agent has a choice to wait in the long line with the thousands of other sellers or the short escrow line.  In order to qualify for the short line you must price the property 5-10% below market value.  If you are not properly priced below market the buyers won’t ‘check you out’ and other agents won’t allow your listing in their showing lane.

 

Seth Godin, in his great book entitled The Dip says any shopper/seller has three choices when he is ready to check out. Pick a line and stay in it. Change lines once.  Or, change lines on numerous occasions.  Each time a seller lowers their price they qualify for a shorter checkout line.

 

Why wouldn’t a seller want to properly price their house?  Because they are not ‘serious about selling’. There is a big difference between listing a home and pricing it to sell. A wise man once said, “Price is only important when you don’t want something enough”. Only serious sellers that have aggressive prices belong in this buyers market.

 

Why would an agent take an overpriced listing? Many times their ego is in the way.  With enough listings they qualify for a monthly trophy.  Unfortunately, this award cannot be used to pay for the agent’s monthly bill, or the listing holding costs.

 

In Phoenix 1 in every 100 homes is in foreclosure. This is up 55% from 2006. In August 2007 there were 2500 notice of defaults sent to various sellers.  This will still be the sixth best year ever for sellers based on the number of sales. The economy is strong.  But, in order to qualify for the express escrow lane, the price must be right.

By Paul Pastore

“God Grew Tired of Us”

by Pastore Team


After a Struggle to Escape Comes an Effort to Adjust

By STEPHEN HOLDEN
Published: January 12, 2007

Correction Appended

“God Grew Tired of Us,” a sober, uplifting documentary that follows the resettlement in the United States of three young men uprooted as children by the civil war in Sudan, is the softer, Hollywood-sanctioned version of an earlier documentary, “The Lost Boys of Sudan.” A National Geographic production, directed by Christopher Quinn and narrated by Nicole Kidman in her loftiest A-student elocution, “God” won both the Grand Jury Prize and the Audience Award at the 2006 Sundance Film Festival. How could it not? Handsomely photographed and inspirational, but not cloyingly so, it is the rare contemporary documentary that doesn’t leave a residue of cynicism and outrage.

As it balances excruciating images of hardship, suffering and starvation with wry observations of newly arrived immigrants learning to use electric appliances and visiting their first supermarket, you are won over by the charm, good manners and nobility of its three subjects, John Bul Dau, Panther Bior and Daniel Abul Pach. Each is a member of the Dinka, the Christian, animist, agricultural people in southern Sudan driven from their land by Islamic government forces from the north. Except for a couple of sentences about the hasty British partition of Sudan, the film offers no historical background.

The three, who ranged in age from their mid-20s to their early 30s, were among the 25,000 “lost boys,” ages 3 to 13, who fled their villages in the 1980s to escape extermination or sterilization. They traveled on foot for five years, while starvation, dehydration, disease, wild animals and attacks from rebel soldiers reduced their number to a few thousand, before they landed in a United Nations refugee camp in Kakuma, Kenya.

Once in Kenya, they formed their own communal society, which the movie portrays as a gentle, hierarchal brotherhood where the older children took care of the younger. During 10 years in limbo they received some education, secondhand clothing and meager rations.

John, Daniel and Panther were among a group selected for resettlement by the International Rescue Committee and flown to New York by way of Nairobi and Brussels. Once in the United States, Daniel and Panther, best friends at Kakuma, became roommates in Pittsburgh. John, the oldest, settled in Syracuse.

Followed over the course of four years, each of the three men reacts differently (but positively) to the excruciating pressures of adjusting to a non-agricultural society where success is measured in dollars. After a year’s initial support, each is expected to fend for himself and to pay back his airfare to the United States. That often means working three jobs a day doing things like flipping burgers at McDonald’s and busing tables in a restaurant, while sending as much money to relatives in Africa as can be squeezed out of a minimum wage.

As time passes, their loneliness and feelings of being cut off from the culture in which they were born deepen and become a palpable ache. It is expressed in a sad reflection by John on the plight of Sudan, which gives the film its title.

With the help of the International Red Cross and other agencies, John is able to locate the family he hasn’t seen or heard from in more than a decade in a Uganda refugee camp. In the most wrenching scene, his mother arrives in the United States and at the first sight of John collapses on the floor, clinging to him and emitting keening yelps of joy.

The movie shows very little social interaction between the three men and ordinary Americans, beyond the polite exchanges of foreigners struggling to communicate. Racial hostility is alluded to only once, when a group of lost boys is asked to go out in smaller numbers so as not to alarm the neighbors.

The movie’s poignant early scenes, filmed in Kenya, show a community sustained by a remarkable spirit of brotherhood. At the camp, John, who is unusually tall as well as one of the oldest, was a group leader for more than a thousand other boys. Daniel, a natural entertainer, was also a leader and formed a group called the Parliament. Both he and Panther, who returned to Africa to marry (and is currently working to bring his wife to the United States), live in Pittsburgh and attend college.

Because its ratio of joy to horror is about 60-40, “God Grew Tired of Us” is more user-friendly than its forerunner, which opened in New York three years ago, and addressed such touchy issues as the cultural gulf between Sudanese immigrants and African-Americans. If the more inspirational “God Grew Tired of Us” hovers on the edge of sentimentality, it never goes overboard. As these hard-working learners struggle for a foothold, swallowing their anxiety and loneliness, they persevere with a stoicism that is almost saintly.

“God Grew Tired of Us” is rated PG (Parental guidance suggested). It includes harrowing images of starving children.

GOD GREW TIRED OF US

Opens today in New York and Los Angeles.

Directed by Christopher Quinn; narrated by Nicole Kidman; director of photography, Paul Daley; edited by Geoffrey Richman; music by Mark McAdam, Mark Nelson and Jamie Staff; produced by Molly Bradford Pace and Mr. Quinn; released by Newmarket/National Geographic Films. In Manhattan at Landmark’s Sunshine Cinema, 139-143 East Houston Street, East Village. Running time: 90 minutes.


Correction: January 11, 2007

A listing of credits in Weekend on Friday with a film review of “God Grew Tired of Us” omitted an editor and a producer. In addition to Geoffrey Richman, Johanna Giebelhaus edited the film, and Tommy Walker was a producer, along with Molly Bradford Pace and Christopher Quinn.


“Rescue Dawn”

by Pastore Team

A Vietnam P.O.W. Story, Tangling With the Vines of Convention

By MATT ZOLLER SEITZ
Published: July 4, 2007

The Navy airman Dieter Dengler (Christian Bale), the hero of Werner Herzog’s Vietnam-era P.O.W. escape film, “Rescue Dawn,” at first seems a conventional action-movie hero: handsome, resourceful, brave and optimistic. But the more time spent with him, the more eccentricities he reveals. He has a geeky laugh. His sunny-side-up speechifying suggests an elementary school gym coach with a Vince Lombardi fixation. He only seems typical.

So does Mr. Herzog’s movie, which reimagines his 1997 documentary, “Little Dieter Needs to Fly,” as a drama of imprisonment, survival and perseverance. Although financed independently, it superficially resembles the likes of “Papillon” and “The Great Escape.” With its straightforward narrative, which observes Dengler being shot down during his first mission over Laos; surviving torture, isolation, confinement and starvation; and hatching a daring breakout, “Rescue Dawn” seems a departure from Mr. Herzog’s “Aguirre, The Wrath of God,” “Fitzcarraldo,” “Grizzly Man” and other cautionary tales of visionary madmen.

Dengler is also an advertisement for capitalist democracy: a German immigrant who survived Allied bombing during World War II, settled in the United States and became a baseball-and-apple-pie American. In early shipboard scenes, the film’s cinematographer, Peter Zeitlinger, lights Mr. Bale like Tom Cruise in “Top Gun,” and Mr. Bale’s gung-ho grin seals the comparison.

When Dengler’s captors demand that he sign a confession declaring himself a criminal, Dengler refuses, because to do so would be ungrateful to his adoptive country. He’s as matter-of-fact as a diabetic declining a chocolate bar. Yet these indicators of superheroism exist to be subverted. Dengler endures misery without succumbing to the despair that has crushed his cellmates, but he starts to seem as unhinged as Mr. Herzog’s Aguirre and Fitzcarraldo. Under these conditions, hope is a form of insanity.

Dengler is just one oddball among many. His comrades include best friend and mentor, Duane (the great Steve Zahn, whose ravaged face recalls Steve McQueen’s in “Papillon”), and “Gene from Eugene” (Jeremy Davies, in a boldly stylized, sure-to-be-divisive performance), a longhaired, emaciated redneck whose cadences and gestures suggest a deranged skid row preacher.

In the past, Mr. Herzog has been criticized for his tendency to treat residents of the third world as part of the scenery, but in “Rescue Dawn” he has empathy for Dengler’s captors. They are prisoners, too. They’re vicious because they’re bored and depressed, but they occasionally display kindness. When they consider executing the prisoners and abandoning the camp, Mr. Herzog makes it clear that this potential course of action is not evidence of subhuman evil, but a desperate plan hatched by men who don’t have enough food to feed themselves and their inmates and would rather just go home to their families. As Duane explains to Dengler, “The jungle is the prison — don’t you get it?”

The film is not without flaws. The story’s basis in fact doesn’t inoculate it against charges of predictability. Klaus Badelt’s score can be intrusively emphatic. And the triumphant ending — in which Dengler is welcomed back to his carrier with applause and speeches — is disappointingly conventional. For the most part, though, “Rescue Dawn” is a marvel: a satisfying genre picture that challenges the viewer’s expectations.

The film’s most daring aspect is its portrait of the love that blossoms between men in bleak circumstances. While platonic, Dengler and Duane’s relationship has the depth and detail of a great marriage — one in which the spouses understand each other so well that they can have a silent conversation with their eyes. Dengler’s commitment to helping Duane escape — despite choking vines, whizzing bullets, pounding rain and leech-infested waters — is as reflexive as the integrity he displays when he refuses to sign that confession. As Dengler literally and figuratively lets Duane lean on him, the film’s tenderness goes so far beyond male-bonding cliché that it becomes a political statement: a radical reimagining of the phrase “doing what a man’s gotta do” that rejects John Wayne as a masculine ideal and replaces him with Jesus.

“Rescue Dawn”  is rated PG-13 (Parents strongly cautioned). It has profanity, graphic violence, torture and assorted jungle miseries.

Written and directed by Werner Herzog; director of photography, Peter Zeitlinger; edited by Joe Bini; music by Klaus Badelt; produced by Steve Marlton, Elton Brand and Harry Knapp; released by Metro Goldwyn Mayer. Running time: 120 minutes.

WITH: Christian Bale (Dieter Dengler), Steve Zahn (Duane) and Jeremy Davies (Gene).

Correction: July 03, 2007

A film review on July 4 about “Rescue Dawn,” written and directed by Werner Herzog, misspelled the title of another Herzog film with which “Rescue Dawn” was contrasted. It is “Fitzcarraldo,” not “Fizcarraldo.”

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Paul Pastore
RE/MAX Infinity
2450 S. Arizona Ave ste#1
Chandler AZ 85286
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