How to Vault to A Sold Sign
Thursday, May 15, 2008
How to Vault To A Sold Sign
What can a seller or real estate agent learn from the greatest pole vaulter in history? Keeping raising the bar (buyer incentives) until you win an acceptable offer.
Sergei Bubka holds the world record in pole vaulting with a vault over 20 feet. In his 18 year career he broke the world record 35 times (18 indoors & 17 outdoors). He won gold medals at six consecutive world championships. He vaulted to a gold medal at the 1988 Seoul Olympic Games. A Google search will provide Youtube videos of his amazing abilities.
When a pole vaulter begins his sprint down the runway he is serious about clearing that height, and committed to do whatever it takes to safely land in the foam pit. Today, sellers must be 'serious about selling' and willing to make financial adjustments until they reach their desired buyer.
Decades ago pole vaulters used inflexible bamboo, steel, and aluminum poles. Today's athletes store their horizontal energy in fiberglass poles that bend and catapult the vaulter skyward. In this buyers market it is mandatory that sellers are flexible with their price and willing to make necessary marketing changes.
Most Olympic athletes have coaches that allow them to go higher, faster, and farther. Today's sellers need to listen and respond to their Realtor coach, and the feedback from buyers showings. No showings, or numerous showings without an offer is the market shouting that the property is overpriced.
Athletes realize their personal best may not be good enough to receive a medal if other athletes are jumping higher. Today's sellers should constantly monitor their competition in both their area and price range. How many properties are vacant, repos, short sales, or relocation?
The Olympic Games offers a bronze, silver, and gold medal in each event. Each buyer will only purchase one home. There are no second or third place ribbons. Every seller needs to remain flexible with their pricing until their contract is presented.
What can a seller or real estate agent learn from the greatest pole vaulter in history? Keeping raising the bar (buyer incentives) until you win an acceptable offer.
Sergei Bubka holds the world record in pole vaulting with a vault over 20 feet. In his 18 year career he broke the world record 35 times (18 indoors & 17 outdoors). He won gold medals at six consecutive world championships. He vaulted to a gold medal at the 1988 Seoul Olympic Games. A Google search will provide Youtube videos of his amazing abilities.
When a pole vaulter begins his sprint down the runway he is serious about clearing that height, and committed to do whatever it takes to safely land in the foam pit. Today, sellers must be 'serious about selling' and willing to make financial adjustments until they reach their desired buyer.
Decades ago pole vaulters used inflexible bamboo, steel, and aluminum poles. Today's athletes store their horizontal energy in fiberglass poles that bend and catapult the vaulter skyward. In this buyers market it is mandatory that sellers are flexible with their price and willing to make necessary marketing changes.
Most Olympic athletes have coaches that allow them to go higher, faster, and farther. Today's sellers need to listen and respond to their Realtor coach, and the feedback from buyers showings. No showings, or numerous showings without an offer is the market shouting that the property is overpriced.
Athletes realize their personal best may not be good enough to receive a medal if other athletes are jumping higher. Today's sellers should constantly monitor their competition in both their area and price range. How many properties are vacant, repos, short sales, or relocation?
The Olympic Games offers a bronze, silver, and gold medal in each event. Each buyer will only purchase one home. There are no second or third place ribbons. Every seller needs to remain flexible with their pricing until their contract is presented.
