List With Me & Save A Tree

Recently, I interviewed for a listing. The home had been on the market and expired. The husband was in Kentucky on his new job, while the wife was in Arizona finding a new agent and waiting for a sale. They were serious about selling, and planned to speak with six agents.

 

At the interview I found out that I was the fourth agent to submit a marketing plan. The wife told me the husband was out of state, but he required she speak with all of the Realtors since their prior agent was hired without enough research. She would listen to all six and they would make up their minds that evening.

 

The next day the wife called to say they wanted me to represent their property and get the listing going as soon as possible. When I arrived at the home I asked the seller why they selected me over the other agents. Surely, it was my 30 years experience, professional presentation, or confidence.

 

The seller said I was the only agent who asked for their marketing materials back at the end of the interview because I wanted to “save a tree”. They were very impressed that I wanted to save a tree! Some people want to save the world. Others want to save the whales. I got a listing because I’m saving trees.

 

My listing presentation has data, graphs and charts for analytical sellers. There are visuals showing philanthropic activities such as Susan B. Komen, Children’s Miracle Network, and Little League contributions for the socially conscious. And now, on every listing interview I plan to announce, “list with me and save a tree”.

 

Does your listing presentation speak to different demographic groups? Are you familiar with the DISC profiles, and do you custom tailor your dialogue for the different quadrants? One size does not fit all. In the future I plan to be lean, mean, and green.