Real estate agents sell houses, signs help. Sometimes sellers get this backwards. It's not the size of the sign, the number of signs, the flyer below on the sign, or the 1/800 info rider on the post. The secret to selling houses is aggressive pricing, proper staging, and proactive marketing.

The other day a seller called and requested a sign at the end of her street.  This intersection was heavily trafficked.  A sign at the location would violate city codes, but pacify the seller who was getting very few showings. If the problem is few showing, the solution is a price reduction not another sign.

Lance Armstrong wrote a wonderful book entitled, 'It's not the bike'.  He told of his courageous fight to overcome testicular cancer, and win numerous Tour De France bike races.  The bike helped.  But, it was the fire and desire of the rider that won the yellow jerseys.  Lance was unbeatable in the hills, and second to none in the time trials.

Sellers can break away from the real estate 'peleton' with aggressive reductions and an investment in staging.  Lance constantly listened to his coach and monitored the competition.  Home seller requires similar focus and diligence.

If you have ever completed a century bike race of over 100 miles, or experienced the lactic acid build-up in your legs climbing a steep hill, you will appreciate Lance's effort. Live strong yellow bracelets are worn by thousands of admirers worldwide.

Sellers and agent can learn a lesson from Lance Armstrong. In order to win the Tour De Realty a seller needs to 'price strong', stage strong' and 'stay strong' until the race is over.  During the race sellers should listen to their real estate agent (coach) and monitor similar sellers.

Signs don't sell houses, and bikes don't win races.  The real estate race is won by sellers who price aggressively and stay the course.