Superbowl Selling Strategies

 

The Phoenix Cardinals and the Pittsburg Steelers will battle in the Superbowl this weekend. Each team has a super strategy in hopes of winning the football game in Tampa.

 

Over the past 31 years I have helped over 3,500 home sellers liquidate their properties with a winning strategy that is so simple it is almost underestimated.

Get a current appraisal. Price the property below appraisal. Slowly reduce the price until buyers appear and make a successful offer.

 

Regardless of the price range or location, buyers in this market want the perception that the property is a good value. An accurate appraisal is more helpful than consumer sites such as www.zillow.com or local comps that can include distress sales in poor condition.

 

The appraisal must be from a reputable, experienced appraiser. Refinance appraisals from the halcyon days do not qualify. Phil Mitsch has an excellent article detailing 32 benefits for ordering an appraisal prior to marketing the property for sale.

 

Just because something is simple, does not make it easy. Problem number one is some people don't like to listen to professionals. Problem number two is the appraiser is not emotionally attached to the property. The appraiser is valuing a house. The seller is marketing their home.

 

In most cases, in a buyer's market the appraisal is the most money a seller can expect. It is the ceiling value. The floor may be 10% lower depending on the absorption rate and the inventory of similar homes for sale in the marketing area.

 

Albert Einstein said anybody can complicate things. It is a wise person who can take complex things and simplify them. That's why I like Covert Bailey's book Fit or Fat.

He simply states losing weight is accomplished by exercising more and/or eating less.

No magic pills, no eucalyptus creams, no vibrating belts.

 

This Sunday one team will win the Superbowl by playing offense and defense better.

Home sellers can win a sold sign by better pricing and superior staging than the competition. The solution is simple. It's just not easy.