The secret of selling houses is for sellers to follow the ‘Four P Formula’: pricing, patience, positive thinking, and prayer. This is similar to the ‘Four P’s of Marketing’: product, price, promotion, and place that students study in college.

 

L.S.B. Leaky found fossil remains in the Olduvai gorge, and  Neanderthal camp drawings that prove that cavemen said, “A cave properly priced is half-sold”.

These words of wisdom have been modernized into the Realtors adage that, “A house properly priced is half-sold”.

 

There is a fascinating show on television that allows viewers to discover how magicians perform feats of magic. A recent program showed how a woman submerged and sealed in a barrel of water was able to escape to another barrel.

The trick involved a hidden pump that quickly removed the water and then forced it into the second barrel. Proper pricing is magical and works every time.

 

Sellers and agents must firmly believe in Say’s law: “No good or service will go chronically unsold as long as prices remain flexible”. In no way does this maxim state that a seller has to ‘give their house away’. Aggressive pricing and staged reductions are different from ‘distressed property dumping’.

 

In the Phoenix metro market the average days on the market is around five months.

Sellers need to realize that home selling is a stressful process that is measured in months not minutes. Only a deep discount can offset competitive offerings and slow absorption rates.

 

Life is a journey, not a destination. It is important to enjoy the ride even if it involves selling a house. All employees relish positive comments. Real estate agents are no different. Prolific praising precludes poor performance.

 

Numerous studies show that Americans believe in a higher power. Selling a house gives owners and agents the opportunity to practice what they preach to pollsters.

Pray for our nation, our president, our economy, and a buyer who will cherish your listing.

 

Selling houses is simple, it’s just not easy. Practice the ‘Four P’s’ for smooth sailing.