Top Ten Rookie Mistakes
 
1)    Don’t prospect daily. That ‘hour of power’ is for Robert Schuller not for special agents like you. Lead generation is analog & not for digital divas. Hiding in the warm office is more fun than making cold calls.

2)    Don’t focus. Why not be a jack of all trades rather than a master of a specialized demographic? Market segmentation is for large corporations not for you. Whoever said there are ‘riches in niches’ was just trying to be poetic.

3)    Don’t study statistics. Numbers are boring. You would rather have your broker tell you about trends at the office meetings. If God wants you to be a top producer, he will provide the buyers and sellers. Let Saint Peter keep the records.

4)    Go for “Yes”. Rejection is for losers. Don’t read the book ‘Go for No’. Don’t realize that great salesperson expect to hear ‘no’ than ‘yes’. Abe Lincoln, Babe Ruth, and Michael Jorden were suckers for punishment.

5)    Don’t build relationships. Focus only on results and transactions. Closing gifts are a waste of money. Sending monthly items of value are only for those Buffini cultists.

6)    Don’t ask for referrals. You don’t want to be one of those pushy salespeople. How could anybody forget you? Willy Loman got by on a ‘handshake and a smile’.

7)    Don’t earn designations. You can’t teach an old dog new tricks. The Internet is a passing fad. Google, Facebook, Linkedin; bah humbug!

8)    Don’t build a team. John Wayne rode all by himself. An independent contractor means just that. Help is a four letter word. If you were the Lone Ranger you would ask Tonto to leave.

9)    Don’t get a mentor. That would be a sign of weakness. You passed the real estate test. What more do you need to know? Experience is over rated; you don’t need to join any stinkin’ brainstorming groups.

10)  Don’t have a business plan. What a boring way to spend a day. You have been in the business for years. People are people. A plan may involve change, and you don’t like change.