Top Tips from the 2010 CRS Sell-A-Bration
- Realtors are in the moving business. They move clients from denial to reality.
- Don't be a 'listing pig' & take every listing.
- Price sells property. Marketing builds brands.
- A buyers #1 concern is overpaying for the property.
- Listing agreement clause for the seller to initial: Seller agress to reduce the price every 30 days until sold.
- Use open ended questions, ie. "Who is your agent?" vs. "Do you have an agent?"
- Determine migratory patterns for your area from www.realtor.org
- No longer is the first showing of a home in the home; it's online.
- DISC profile memory helper: D(power people), I(party people), S(pleaser people), C(perfect people).
- Email consumer videos, ie. pricing, staging, etc. (www.realestateconsumervideos.com)
- Legal tip: A short sale lawsuit can be won or lost due to an accurate phone log (CYA).
- Script for short sale referrals: "Do you know anyone else in this situation?"
- Add a short sale info button to yout website.
- Read The Seven Levels of Communication: Go From Realtionships to Referrals (www.7Lbook.com). The first chapter is free!
- Pricing script: "Cost does not create value."
- The upward spiral of life is: Learn, Implement, Fail, Evaluate.
- You cannot retire on income. Only an asset base. What are you doing to build that base?
- If you roll on IRA into a 401(k), you can then borrow from it.
- Offer fsbo's and expired's help on the buying side.
- Blessed are the flexible for they shall not be bent out of shape.