What's price got to do with it?
Tina Turner is releasing a remake of her classis hit ‘What’s love got to do with it?’.
The new version is dedicated to stubborn sellers who refuse to lead the market with a competitive price. The new song is entitled: “What’s price got to do with it?” Everything, Tina replies in her timely tune.
The other day I asked a seller why they felt their home remained unsold. The reply caused me to roll my eyes as I was driving. The seller said, “It can’t be the price”. Really! Their small home is neat and tidy but backs to a major arterial street running through their city. The selling solution is simple. Move the property away from the busy street or periodically lower the price.
Selling a house does not have to take longer than the gestation period for a baby. It should not take several agents, several tours, multiple open houses, dozens of helium balloons tied to signs, baked bread aromas, Saint Joseph statues, daily novenas, pilgrimages to sacred shrines, or incense and peppermints. For Tina’s sake, lower the price.
One sage said, “The only constant is change”. The world is changing. People are changing. The real estate market is changing. The stock market changes. Styles change. Why can’t sellers realize prices need to change to attract more buyers and better offers?
Personally, I feel Saint Joseph has better things to do than help sellers locate buyers for properties that are overpriced. One creative company has come out with a statue of Vincent Price that can be buried in the backyard. Whenever a seller is unsure why their house is not selling they are told to repeat the special mantra in front of the buried piece of plastic. “My price is upside down”.
Price has everything to do with it.
